The Form

The form is one of the preferred means of communication within companies and between companies and outsiders.

It's standardized, small in size and it looks published. It implies you're dealing with a recognized commercial entity or Government agency. It's not the customer, but an avatar of a customer request.

It also forces a company to stop trying to pretend it's an individual -- your buddy -- at least for the duration of the request.

On the innate defensiveness of the corporate personSanctioned BacktalkWhy would a company pretend it was an individual?So why not make your own?

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