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Freedom?

The most basic appeals in marketing is the claim that the product can give you greater freedom.

Y'know, "Make your own road" (which really should be for bulldozers and asphalt layers) and stuff like that.

Ads try to tell us that freedom is for the exceptional --and you're exceptional. May I remind you that freedom is for everybody?





Tough Customer Outlaw Chic Don't believe it when a company encourages you to break rules!

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jjClock for sale

Hey, Eleventh-hour shoppers!


I want to sell you a clock!